Independent London fashion label, Forever Florence, was launched four years ago by textile designer Janet Hyde, home interior designer Lorraine Ambrose and graphic designer John Telfer.
With a passion for clothes and beautiful textiles, they combined their talents and started designing and creating a very chic and feminine brand.
At Florence, they believe that clothes should make a person feel good about themselves. Style, comfort, luxury, glamour and exclusivity - all of these they love.
Forever Florence is also very committed to reflecting the importance of the british design movement and we are dedicated to helping its survival. Therefore, all their items have been designed by them and made here in the UK.
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