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Sugar + Style is a London based independent womenswear boutique, founded in 2013.
Curating contemporary, chic pieces for a unique wardrobe. We now have five London based physical boutiques as well as an online store which ships globally.
Our range extends from clothing to sunglasses, bags and jewellery. We have recently expanded and now also stock homeware and gifting pieces, which has been done in collaboration with the talent of our existing team.
So this includes: Candles (CR1B hand poured by Larelle, who primarily works from our Boxpark store) Cards and Notebooks (designed in collaboration with Joana aka. Juu Illustrations, who primarily works from our Greenwich store) Ceramics (Hand made by Nhuc, who owns Sugar + Style and her brother) Resin Jewellery (Hand crafted by Abena, who primarily works from our Camden stores) As well as stocking lots of other goods such as premium gift chocolates, pop corn, flowers, bath salts and cosmetics.
Being an independent retailer, our advantage is that each and every piece is specially selected and curated from clothing pieces to accessories, including a really diverse range of sunglasses, jewellery, bags, and hair accessories, as we appreciate how important these are in outfit details.
Affordable prices are always maintained while ensuring quality is never compromised. Running on women power, and a love affair for chic, unqiue creativity through all parts of life.
Our aim is to give customers a chance to support small businesses and independent crafts without losing out on new trends, stylishly curating things that are both of the moment and made to be timeless, so that they can stay treasured as a wardrobe favourite forever.
Our stores are all situated in key areas of London which nurture creative talent. Including; two stores in the culturally renown Camden.
One in the creative community of Gabriel’s Wharf, right on South Bank. East London has hailed in it’s textiles for centuries and still remains prominent and our oldest store based in Boxpark Shoreditch. Lastly, our newest addition is in the heart of Greenwich Market.
During summer, we bring our style to you, hosting pop ups at a whole range of festivals, shows and events.
As well as making short pop ups in various towns. Stay tuned to see where we’re heading to next.
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