Crosstown Launch Three Limited Edition Christmas Doughnuts

Introducing the Panettone Custard & English Sparkling Rosé, Black Forest Cake and Winter Fruit Crumble (vegan).

The new flavours launch in Crosstown stores (including Greenwich) & on-demand across London on 22nd November, but pre-orders are advised as these doughnuts are limited edition.

To celebrate the festive season, Crosstown are releasing three limited edition Christmas flavours, available in-stores and online across London from the 22nd November. The new doughnuts are an exciting twist to the usual festive treats, using premium ingredients like Gusbourne English Sparkling Rosé to give a distinctive Crosstown touch. Alongside two flavours made with Crosstown’s original sourdough and cake dough, there will be a fully vegan Christmas flavour joining the line-up. Introducing the Black Forest Cake, Panettone Custard & English Sparkling Rosé and Winter Fruit Crumble (ve). “We’ve worked up three delicious festive flavours on three different signature doughs. We wanted to create a range that included something for everyone whilst maintaining our premium edge. The Christmas box is all about sharing and gifting - I’m confident it’s going to be a hit.” says JP Then, Cofounder of Crosstown. Pre-orders are now available for the Christmas box, with the new flavours dropping in-stores and ondemand on 22nd November, priced at £4.50 individually or £20/£34 for a box of 6/12.

Pre-orders can be placed here 

Christmas Flavours:

Black Forest Cake: Crosstown’s chocolate cake dough filled with black forest compote, topped with white chocolate glaze, dark chocolate soil and finished with a homemade almond praline shard.

Panettone Custard & English Sparkling Rosé: Crosstown’s signature black cocoa sourdough filled with a rich panettone infused custard, topped with a Gusbourne English sparkling rosé glaze and finished with candied Seville orange peel.

Winter Fruit Crumble (ve): Crosstown’s award-winning vegan sourdough filled with a winter spiced apple & pear compote, topped with homemade maple icing and a cinnamon pecan crumble. 


About Crosstown

Crosstown is an award-winning bakery in London known for its sourdough doughnuts that are made by hand fresh 365 days of the year. The company was founded in 2014 by JP Then and Adam Wills, starting as a street food stall at London’s Leather Lane Market. Crosstown has since grown into an omni-channel retailer and currently has 20 sites across London (11 permanent stores, 2 food trucks and 7 market stalls), as well as online ordering, events, catering and wholesale segments. Crosstown's signature sourdough is rolled by hand whilst all jams, compotes, glazes and fillings are made in-house. In 2017 the brand launched a range of vegan sourdough doughnuts, made with alternative ingredients such as chia seeds, coconut butter and silken tofu, and were awarded Best Vegan Doughnuts by PETA (People for the Ethical Treatment of Animals) in 2018 and ‘The Best Doughnuts’ by Vegans of London in 2019. A selection of vegan flavours is available at all Crosstown locations, with the full range at Crosstown Marylebone, Victoria Park Market and Brockley Market.

Black Forest Cake
Panettone Custard & English Sparkling Rosé
Winter Fruit Crumble
Pre-order a pack of 12 doughnuts